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MKTG522 Marketing Plan Topic: Due Week One
Complete this form and submit it to the Week 1 Marketing Plan Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help.
You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a product extension of an existing product. You might consider a different approach to marketing an existing service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service in which you have an interest and about which you would like to see your product or service come to the marketplace. Make sure there is information available about the industry and target marketing of the product or service you choose.
MARKETING PLAN TOPIC
Your Name:
Roger kenny
Product or Service Idea:
A comprehensive online web marketplace that pairs you with products you want and compares prices for you.
Is your product or service offered by:
Yes, [url removed, login to view] an existing company?
____a new company imagined for the assignment?
Explanation: [url removed, login to view] is one of the largest growing online market places on the planet.
Who do you think is the target audience?
(Remember you will need research to confirm this.):
[url removed, login to view] can be marketed to anyone who likes to save money or anyone who uses the Internet, preferably 18-55 as a target audience.
Are similar or competitive products or services available? List or briefly describe a similar product or service: (If your idea has no precedent in the marketplace, consider another idea).
Yes there are competitors similar to Amazon.com. EBay is one of the biggest competition to it and also Netflix. EBay sells products and the other online entertainment.
How will your product or service differ from competitors? What is your distinctive competitive advantage?
[url removed, login to view] has the best of all worlds, it sells Products, offers online streaming, books and so forth, combining the best assets of websites like EBay, Penny Auctions, Hulu and Netflix.
Do you have questions for your instructor?
Not as of right now. Just want to make sure is the Topic correct?
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