Hi!
Loving the product series, guys.
I'm a Media and Advertisement student based in Estonia, also doing some illustration and digital painting work. The project seems like a quite an interesting challenge, though I'd also recommend a logo redesign along with the hang tag, for, depending on your target demographic, the current design may come off as aged and somewhat aesthetically unappealing, especially considering the upcoming market expansion.
(Browsing the catalogue, the products look awesome, though a uniform graphic identity is the first introduction to a brand and more often than not, what makes the sale and calls a customer back.)
Just a little something to dwell upon.
All things considered, I'd be glad to work on the project and am looking forward to hearing from you.
Feel free to message me in case of any additional questions.