As my profile mentions, I worked with Google as an AdWords Account Manager and optimization specialist for 5 years. I can create and manage AdWords accounts from scratch taking into consideration current market trends as well as customer requirements. I can also optimize an existing AdWords account using Google tools, online research tools and A/B testing to help meet any advertiser goal such as a higher ROI or CTR or a lower CPA. I will also take a look at landing pages and see what can be done to help meet advertiser goals. Once the account has been optimized, I will monitor it by studying Google Analytics, AdWords reports, and current trends. I will proactively suggest changes on an ongoing basis that can improve the performance of the account and improve ROI. I've provided more details in the PMB.