Create/Manage a PPC Campaign

Cerrado Publicado Feb 21, 2014 Pagado a la entrega
Cerrado

We are an advert-supported MVNO looking to use Google DFP as our platform for serving advertisements to our users. We have the system up and running on our test platform, however we need assistance with setting up custom targeting parameters and explaining how to integrate the parameters we send into requests made to ad networks.

We have a large amount of data we are able to dissect from our customers' behaviours and want to maximise the efficiency of our advert targeting using the custom parameters we are able to serve in our requests to DFP.

We need assistance configuring our mediation priorities as such:

1) Top priority given to directly booked campaigns for which we are setting impression targets, have a pre-defined CPM etc in DFP. We need to know how to target these campaigns based on the custom targeting information we send in our DFP requests and be sure we are only showing these adverts when relevant.

2) Next priority given to requests made to external ad-networks for generic inventory. Many of these ad networks will accept custom targeting parameters (gender, age, location etc) and we need to know how to pass the parameters we are sending in our DFP requests to these external ad network calls.

3) Fallback to Adsense and, if possible, know of a way to send our custom targeting information to these requests as well.

We require the help of someone who knows the platform inside-out from both a technical implementation and an inventory sales standpoint. Ideally we would want the consultant to come into our office in south west London but would also be prepared to work over Skype with the right person. We would need to know that they are capable of helping us in both setting up and guiding future usage in all three of the above topics.

Publicidad Google Adsense Google Adwords Marketing por Internet

Nº del proyecto: #5468058

Sobre el proyecto

1 propuesta Proyecto remoto Activo Mar 30, 2014

1 freelancer está ofertando un promedio de £36 para este trabajo.

SMIFSolutions

White hat SEO only--------------- Hi ------------our target is to rank website on search engine to get real organic and targetted traffic (We have experties to promote website in USA, UK, Australia and Europ)---------- Más

£631 GBP / hora
(56 comentarios)
5.9