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develop a marketing plan for a new, fictional flip-flop brand that will be launched in the UAE

$10-30 USD

Cerrado
Publicado hace más de 7 años

$10-30 USD

Pagado a la entrega
the project is to develop a marketing plan for a new, fictional flip-flop brand that will be launched in the UAE. Students will need to analyse the various environments (external, competitor and consumer) that relate to the flip-flop market and based on this analysis, develop an appropriate marketing strategy for their new flip-flop brand based on concepts covered in the course. Executive Summary 1. External Environmental Analysis Demographic Environment Economic Environment Cultural Environment Political Environment Technological Environment Natural Environment 2. Competitor Analysis Direct and Indirect Competitors Competitor Analysis Table Competitive Positions Competitive Objectives (market share etc) Competitive Strategy 3. Consumer Behavior Needs Analysis Do consumers seek to fulfill rational, emotional, symbolic or social needs with this product? Decision Making Process Analysis What does the consumer do in each of the stages of the decision making process? Include any internal or external consumer behavior variables affecting the process. Types of Decision Making 4. Segmentation, Targeting and Positioning Provide a short description of the product market Identify the different segments within the market and describe them using relevant segmentation dimensions Describe your chosen target market(s), objectives and strategy Describe your positioning strategy Provide a perceptual map 5. Product Strategy Product Objectives Product Mix What type of consumer product are you producing and where is it on the product lifecycle? Specify the core, actual and augmented product. Outline any product or brand development strategies 6. Distribution strategy Distribution Objectives Explain your distribution channel. Is it direct or indirect? Who are the channel members? How are marketing functions shared? Is there a vertical marketing system? Is there potential for any channel conflict (what type)? What numbers of marketing intermediaries will you use? Who are they? Where are they located? Do you need a reverse channel? 7. Pricing strategy Pricing Objectives Detail the price. Are you using value-based or cost-based pricing? Demand and Price Sensitivity New Product Pricing Strategies Product Mix Pricing Price-Adjustment Strategies 8. Marketing Communications strategy Marketing Communications Objectives Promotion Mix What mix of advertising, personal selling, sales promotion, sponsorship, direct response marketing, public relations/publicity will you use? Is it push and pull? Develop examples of your communications with reference to the Six-steps of Communication Effectiveness 9. Customer Relationship Activities Customer Relationship Objectives Service activities, handling of complaints, staff issues (training, empowerment ...) Relationship Activities What will you do to keep customers and create loyalty? How will you manage different customer relationship groups? Will you use database management? 10. References at least 6 I just need number 1,2&3 External Environmental Analysis, Competitor Analysis & Consumer Behavior.. each one of thses three have to be in 2 pages Notes on Assessment 1-You will submit it to the SafeAssignment area provided. The plagiarism detection software will compare your assignment with your classmates’ assignments, previous year’s assignments and search the Internet and electronic journal databases for instances of plagiarism. Reports containing plagiarism will be awarded zero. 2-When preparing the group marketing plans it is important to draw on research to support your critical analysis. It is essential that your research is referenced. Correct referencing is important because it identifies the source of the ideas and arguments that you present, and sometimes the source of the actual words you use, and helps to avoid the problem of plagiarism. You are asked to use APA referencing style referencing where necessary and to link each reference to the reference page.
ID del proyecto: 11712540

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17 propuestas
Proyecto remoto
Activo hace 7 años

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17 freelancers are bidding on average $113 USD for this job
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Greetings... I have done M.S and currently enrolled in PhD program. I am well versed with all parameters of research and academic writing. In addition, I have access of worlds' largest databases such as EBSCOhost, Oxford, JSTOR, ProQuest etc. These databases extensively help me to find out the information about the projects. I will also provide you plagiarism report to make sure that all work is original. I am a certified professional academic writer, and have high hands on referencing and formatting styles e.g. APA, MLA, Harvard, Oscola, Chicago, Oxford, IEEE etc . Please contact for further discussion, I am positively waiting for your response. Please visit this page for my writing skills (https://www.freelancer.com/u/academicintegrit.html?page=portfolio)
$100 USD en 5 días
4,9 (798 comentarios)
8,2
8,2
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Hi there, I am a software engineer(MSc IT) and an experienced academic writer with excellent research skills. I can assure you gilt-edged quality and plagiarism free work. I have worked on multiple academic assignments including literature reviews, research papers, research essays, technical reports, business plans, research proposals and dissertations (for both Undergraduate, Masters and Phd candidates). I am well versed with various academic citation and referencing styles like including APA, MLA, HARVARD, CHICAGO and Turbain. Please go through my profile and reviews by my previous clients from all around the world. Hope to hear from you soon. Thanks Pavi
$170 USD en 4 días
4,8 (817 comentarios)
8,0
8,0
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I am well versed in content and academic writing. I have a unique skills in research and all the appropriate formatting styles/methods. My freelancing approach is to put the interests of all my clients first with an aim of developing a good rapport, while at the same time putting the value invested in me through efficient output.
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4,8 (1107 comentarios)
7,9
7,9
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Hey, If you want your assignment to be original, creative, and unique then I can assure you the high quality work enriched with creativity. My research skills are highly commendable and writing is my passion. I am very much comfortable and well acquainted with UK and US English. I have successfully completed many projects assigned to me on different platforms. The delivery on time with maintaining the high quality is my motto. Kindly consider me for this job, if you have any doubt over my quality please check out portfolio for my writing samples. Thanks
$200 USD en 4 días
4,9 (429 comentarios)
7,7
7,7
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I am a professional full time academic research writer fully proficient in HARVARD, APA, MLA, Chicago and Oxford writing styles. I am competent in writing dissertations, thesis, reports, case studies, personal development plans, personal statements, marketing plans, comparative studies (companies/countries), review of literature and systemic literature review. I am able to carry out research utilizing mixed method, qualitative or quantitative research. My services range from undergraduate to Ph.D. academic level and I have written papers on management (organizational/business management including but not limited to Organizational/Business strategy, Strategic analysis etc.), HRM (Strategic HRM, IHRM etc.), Operations management, Marketing (plans, positioning etc.), Chemistry, Nursing, Psychology, Political Science, History, Geography, World Affairs and Religion. My work is tailor-made to suit my client's needs and is written from an analytical and critical perspective utilizing up to date peer-reviewed sources of academic literature and books.
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I am MBA from the Middlesex University and worked five years as a research analyst in different multinational companies. In addition to that, I have written several Assignments, Essays, Thesis, Dissertations and Reports for university students. I am efficient in all types of formatting styles, plagiarism policies and research techniques. I placed bid on this project because it is really related to my expertise. It would be pleasure for me to work on this project, please contact so that we can negotiate and finalize deal. In case of project is deleted, please feel free to HIRE ME directly, Thanks !
$150 USD en 3 días
4,9 (290 comentarios)
7,4
7,4
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$61 USD en 1 día
4,7 (393 comentarios)
7,3
7,3
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Hi I have five years of experience in academic and content writing. I have completed several articles, blogs, descriptive writings, company profiles, website content etc. with best quality and on time. I am an MBA postgraduate with a good command on English language, please share project details. Thanks
$88 USD en 2 días
4,9 (133 comentarios)
6,9
6,9
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Greetings, Professional academic and content writer at your service. I have extensive knowledge on structural engineering, transportation engineering, airport planning, project management and environmental engineering I am also expert in subjects such as human resource management, marketing, history, religion and psychology. This is because of my civil engineering, marketing and business background. I have access to online libraries and research database such as Questia, JSTOR, Science Direct, Emerald Insight and Proquest and therefore, I use journal articles and books to ensure that I deliver quality work. Furthermore, I have strong educational background and this has enabled me to write on different subjects . I have more than five years experience in academic writing. I can send my resume and work samples on request as I can only contact you once you initiate the contact. Regards, Sadafmgh
$100 USD en 3 días
4,8 (220 comentarios)
6,2
6,2
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$25 USD en 4 días
4,9 (129 comentarios)
5,8
5,8
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Hello, how are you doing today? Click on that__CHAT__button below so that I can ask a few questions concerning your project. I have read all the provided instructions and I am the right person to work on this task. I provide exceptional quality services on time, leaving you fully satisfied and this is what your money is worth, right? I do not outsource any part of your work. Producing quality work is my habit thus i am highly valued by my clients who always rehire me. My record speaks for itself most of my clients have succeeded be the next.I am ready to start working on your job today. Thanks and welcome.
$86 USD en 1 día
4,8 (31 comentarios)
5,2
5,2
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HELLO, I am interested to complete your project. Your work will be completed on time. I will deliver quality work with diligence. Your work will be completed according to your instructions. Please do not hesitate to contact me if you require any further information. Looking forward to work with you Kind regards.
$100 USD en 4 días
5,0 (26 comentarios)
4,5
4,5
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I am very dedicated, meticulous and hardworking. Plus the fact, that I am currently looking to book my first freelancer job, so rest assured I will be very efficient and will deliver nothing but my best onwards to completing this project.
$35 USD en 10 días
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0,0
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Good Day ! Dear Sir , Ma’am , I take the opportunity to inform you that I have worked in various cross cultural environments . I can deliver the required results with commitment within the desired timeframe . I have MBA Marketing and BE Mechanical academic qualifications with 12.5 Sales and Business Development Experience . Hope the above mentioned will convince and help you to trust my skillsets to refer the freelance projects to me . Key Skills Sales & Marketing, Construction Equipment Sales , Material Handling Equipment Sales , Commercial Vehicles Sales ,Tractor Sales , International Business , Export Sales , Retail Sales , Business Development , Dealer Management , Dealer Development , Key Account Management , Market Development , Channel Management , Channel Development , Sales Management , Negotiation , Tender Business , Sales Operations Profile Snapshot • MBA Graduate seeking a Senior / Middle Management Level position having an experience of 12.5 years • MBA Graduate from IISWBM , Kolkata & BE Mechanical from RIT , Raipur , India • Product Range Exposure : Both Chain Mounted & Wheeled Excavators , Excavators 7 Ton to 50 Ton Class Wheel Loaders , Skid Steer Loaders , Forklifts , Backhoe Loaders , Rock breakers , Quick Couplers , Soil Compactors , Vibratory Rollers , Motor Graders , Dozers , Cranes , Articulated Dump Trucks , Commercial Vehicles , Spares Marketing , Compressors , Light Towers , Tractors 20 HP to 90 HP Models , Agricultural Implements , Combi
$25 USD en 1 día
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0,0
0,0
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i have profound experience in Marketing and some free time within next week. I also studied at MBA recently, so I do believe that it is the right mix for making this job fast with a good quality.
$30 USD en 3 días
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0,0
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Bandera de UNITED ARAB EMIRATES
United Arab Emirates
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Miembro desde oct 6, 2016

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