Conceptual Branding & Logo Design Project
Come up with 3 conceptual names and matching logo designs
From the naming side...
The name needs to represents 'pull of gravity or, collision of ideas or, overcoming inertia or, magnetic pull or, polarity or, cosmic alignment, etc...'
It can be a play on words, an oxymoron, have word combination, or a direct name...
Is an ‘Initiative or Programme’
Must reflect the essence of the initiative... an ‘entrepreneurial start-up accelerator’
Innovative and Fresh ' Buzz term'
Attractive and exciting to ‘startups & entrepreneurs’
Scalable from ‘Initiative or Programme’ to eventual company entity
Easily positionalble adjacently to other brands
Professional for sponsors
Can be a ‘play on words’
Ease of Availability, Deployment, Logo Creation
Age Neutral, Youthful, Class Neutral, Extremely Modern(nouveau), Extremely Playful(qwuirky),
Standoutish, Simple but not Simplistic, Fairly Obvious and Reasonably Bold
The marque style ... can simple word and abstract mark, it can be character, pictorial or abstract.