I work full time in sales and marketing at a retail / (industrial) design company. With my many administrative tasks, I am still able to get the job of moderating the company's main website, Instagram, Facebook and contribute articles. These articles include product descriptions and advertorials. The company is happy with the results and kept me as the writer for their websites & online media. My fondness in reading lifestyle magazines and product brochures also helped me a lot in writing. Taking into consideration target market and appropriate language.
My technique in writing advertorials is first, knowing the product, its use, materials used etc., and if available research some reviews about it. Second, is to write a draft about it, whatever I want to say or describe about the product (or event, person etc.). Third, is consider your requirements, that is, what to write, how many words to use, short and lengthy, what part to highlight, which part to edit out. Then make a lot of proofreading (I did also proofreading back in College, and took part time jobs). Finally is to submit the article for comments.
If you are interested to my way of writing so far, please feel free to reach me here . It'll be great to be chosen. Thanks.