Academic Writing

Completado Publicado hace 7 años Pagado a la entrega
Completado Pagado a la entrega

COMPANY : GOOGLE

Components of the written case analysis:

1. Introduction - Part 1: short informational section about the company’s history and its main activities, products, services, etc.

2. Introduction - Part 2: short informational section about the company’s MAIN COMPETITOR (history, main activities, products, services, etc.)

3. Extended SWOT analysis:

• Opportunities and threats for ALL components of the company’s environment (economic, legal/political, technological, and the competitive environment of the company - local and global), including the major political and economic risks.

• Internal strengths and weaknesses (extended to several components of the company’s internal environment: employees, facilities, equipment, technology, know-how, business relationships, capital, etc).

4. Cultural analysis of the company:

• Organizational and corporate culture of the company

• Actual and/or potential cross-cultural problems that the company faces

5. Social, ethical and sustainability issues.

6. Describe the main problem that is presented in the case. If no actual identifiable problem is presented in the case, describe a POTENIAL problem that the company could face in the future based on your analysis of the company, SWOT, cross-cultural issues, etc.

7. Based on the problem above and on the SWOT analysis and the cultural analysis of the company, develop 3 alternative potential solutions to the problem described in the case. If the case does not relate to a specific problem, develop 3 alternatives for future company GROWTH (also based on the SWOT and cultural analysis).

8. Select one most appropriate alternative and describe its implementation. Provide several characteristics of the company and its environment that would justify the selection of this particular alternative. ***Do not omit this section - it is very important that you identify and describe the issues related to implementation of your selected strategy.***

Format:

➢ 1st page - Title and names of group members

➢ 8 pages of text/graphs/figures

➢ References on an additional page (please list ALL references, including the textbook and websites)

• Single-spaced

• Times New Roman font, size 12

• 1-inch all around margins

Redacción de investigaciones

Nº del proyecto: #10976533

Sobre el proyecto

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