Academic Writing

UNIT: FASHION BUSINESS RESEARCH REPORT Discuss the findings of your secondary research: you are expected to analyse financial and market data collected from various databases by using appropriate techniques and tools and to present the findings effectively by using tables and charts. You will conduct secondary research on the chosen company and the sector/market in which it operates. You are expected to use resources and databases available via the UAL e-library. These include: Euromonitor, Datamonitor/Verdict, Mintel, Fame, Kantar etc. 8. You are expected to analyse various financial and market data by using the appropriate techniques and tools and to present the findings effectively when writing this report. - Secondary Analysis of Financial Information (Horizontal/ Vertical/ Trend/ Ratios) - Charts and tables (from some websites e.g. fame,verdict ) must be shown in doing the financial analysis - some examples work (similar work but different topics) would be uploaded later - must be relevant to my topic, fashion business market and the company i have chosen, Ted Baker SOURCES: You are expected to use resources and databases from Euromonitor, Datamonitor/Verdict, Mintel, Fame, Kantar etc. ( I will upload part of these resources later) AND WEBSITE [login to view URL] -Use a range of current business relevant sources - Macro trends eg population statistics, economic indicators, statistics re broadband access etc - Market research – - Who are your companies peers? (Competitors) - Think about market share & market size - Use Mintel, Verdict, Kantar, Euromonitor MY TOPIC: How much would price be an important factor as a variable in the relationship between customer satisfaction and loyalty? Fashion Company chosen: Ted Baker Research area: Customer satisfaction and loyalty Research Topic Investigation of the extent to which price can be an important factor in perspective of the relationship between customer satisfaction and loyalty Overall Aim The aim of the research is to explore the conversional concept of customer satisfaction and loyalty at Ted Baker and establish whether it is applicable or not. Objectives In order to achieve the stated aim, the study will first achieve the following objectives: a) To investigate customers’ response to the price range of the products in Ted Baker b) To critically explore the relationship between customer loyalty and customer satisfaction on price of the products c) To identify whether customer satisfaction and loyalty can be determined by price d) To evaluate whether Ted Baker has well maintained and managed the price for their customers Area of focus The main area of focus that the study will concentrate on will entail investigation of how prices charged determine whether a customer will become a return customer or not. Hypotheses The hypotheses for the study claims that price determines whether customers will return irrespective of whether they are the loyal or satisfied customers. In result, if most respondents are sensitive to price at Ted Baker. Then, it is arguable that the conventional concept of customer loyalty should be reviewed. - FURTHER SOURCES AND ESSENTIAL ONLINE MATERIALS AND SOME EXAMPLE WORKS( SIMILAR WORK BUT IN DIFFERENT TOPICS) WILL BE PROVIDED LATER Ted Baker is a premium high street brand, which is also called as a bridge brand in the fashion market (between luxury brand e.g. Chanel and the medium high street brand e.g. H&M, Zara, A bridge clothing line is the price point right before luxury clothing.) So, its main competitors would be other premium high street brands e.g. French Connection, Reiss, Karen Millan etc. ) in the UK high street Market. Could you please go through a bit about this and \\\'Price\\\' is the main focus in my topic and report.