The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

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The Meta Pixel can collect the following data:

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  • Http Headers – Anything that is generally present in HTTP headers, a standard web protocol sent between any browser request and any server on the internet. This information may include data like IP addresses, information about the web browser, page location, document, referrer and person using the website.
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  • Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
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  • Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
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  • Optional Values – Developers and marketers can optionally choose to send additional information about the visit through Custom Data events. Example custom data events are conversion value, page type and more.
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  • Form Field Names – Includes website field names like email, address, quantity, etc., for when you purchase a product or service. We don't capture field values unless you include them as part of Advanced Matching or optional values.
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De 14,450 opiniones, los clientes califican nuestro Meta Pixel Experts 4.94 de un total de 5 estrellas.
Contratar a Meta Pixel Experts

The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

rn

The Meta Pixel can collect the following data:

rn
    rn
  • Http Headers – Anything that is generally present in HTTP headers, a standard web protocol sent between any browser request and any server on the internet. This information may include data like IP addresses, information about the web browser, page location, document, referrer and person using the website.
  • rn
  • Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
  • rn
  • Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
  • rn
  • Optional Values – Developers and marketers can optionally choose to send additional information about the visit through Custom Data events. Example custom data events are conversion value, page type and more.
  • rn
  • Form Field Names – Includes website field names like email, address, quantity, etc., for when you purchase a product or service. We don't capture field values unless you include them as part of Advanced Matching or optional values.
  • rn
De 14,450 opiniones, los clientes califican nuestro Meta Pixel Experts 4.94 de un total de 5 estrellas.
Contratar a Meta Pixel Experts

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    5 trabajos encontrados

    I'm looking for an experienced web designer to create an e-commerce website. The site will primarily sell digital products. Key Requirements: - User-friendly interface - Secure payment integration (PayPal) - Robust search and filter options for products - Mobile-responsive design - SEO optimization Ideal Skills & Experience: - Proven portfolio in e-commerce design - Expertise in digital product sales platforms - Strong knowledge of SEO and UX/UI principles - Familiarity with PayPal integration Please share relevant experience and portfolios.

    €181 Average bid
    €181 Oferta promedio
    44 ofertas

    I’m ready to launch a performance-driven advertising programme and need an expert who can take full ownership of the Meta stack. My primary traffic and conversion engine will be Facebook, with WhatsApp nurturing and follow-up flows sitting behind it, so everything you build should work seamlessly across those two surfaces. Here’s what I need from you: • Audience architecture: build and sequence the custom, lookalike and retargeting audiences that will power each stage of the funnel. • Tracking foundation: install, configure and verify the Meta Pixel and Conversions API, then map and test custom conversion events so we can track every micro-conversion with confidence. • Campaign creation & optimisation: launch prospecting, retargeting and retention campa...

    €14 / hr Average bid
    €14 / hr Oferta promedio
    71 ofertas
    D2C Launch: Instagram & SEO
    3 días left
    Verificado

    My new direct-to-consumer store is almost live and the first product line will be revealed in the coming weeks. Before that happens I want to build real buzz on Instagram and make sure the site itself is search-friendly from day one. Social media is the immediate priority. I need an experienced marketer who can plan and execute an Instagram-first strategy—shooting or editing crisp product photos and short demo reels, writing attention-grabbing captions, lining up the right hashtags and posting schedule, then tracking performance so we can improve with every drop. If you have access to micro-influencers or ideas for collaborations we can explore those once the core feed is running smoothly. Alongside the social push, I’d like you to tighten up on-page SEO: keyword research...

    €59 Average bid
    €59 Oferta promedio
    47 ofertas

    I need a Meta-qualified specialist to make sure every lead my ads generate is captured accurately. My account already runs campaigns, but I’m uncertain whether the Custom Conversions are configured at all. The site itself is custom-built, so there is no plug-and-play app; you’ll have to implement the Meta Pixel and Conversion API directly (GTM, server-side script, or a lightweight node/PHP endpoint—whatever you recommend). The only event I care about right now is a Lead Form Submission. Once the tracking is in place I want it verified inside Events Manager, sent through the Pixel Helper and the Test Events tool, and then observed in a live campaign for a day or two just to confirm real-time firing and deduplication. No creative tweaks, bids, or optimisation work are req...

    €69 Average bid
    €69 Oferta promedio
    50 ofertas

    I need a google ad meta ad specialist to audit the small mix of tags already on my website and turn them into a reliable, end-to-end conversion framework. The goal is simple: every form submission, phone call, and online purchase must show up accurately inside Google Ads, Meta Events Manager (Facebook Pixel) and the LinkedIn Insight Tag. Here is what I expect: • Audit the existing snippets, remove duplicates or legacy code, and migrate anything worth keeping into a clean structure (Google Tag Manager is fine if you prefer). • Configure new or updated tags for Google Ads, Meta Pixel and LinkedIn so they all fire on the correct triggers. . Audit the website performance and give recommendations on how to get better and more targeted enquiries. • Create the three conver...

    €84 Average bid
    €84 Oferta promedio
    145 ofertas

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