Packaging Design for existing products

  • Estado: Pending
  • Premio: $150
  • Propuestas recibidas: 38

Resumen del concurso

We want to revise our packaging concept.

IMPORTANT: this contest is more about how the box is to be constructed, especially inside. Not so much about redesigning the corporate design. Currently our factory fails to construct the inside so that the knife lays on top, with the pouch and the sharpening stone one level below it. They say their paper is not strong enough to carry the knife on top, where we want it to be so it's the first thing customers see when opening it.

The problem is also our current box is too big,
Please see this video for what it currently looks like:

[login to view URL]

The current packaging has a dimension of 19 x 14 x 3,5cm, and should be lowered down to 15 x 7 x 4,5cm. Our box contains the main product (outdoor knife), a small leather bag (14,5 x 6cm) and a small sharpening stone (7 x 2 x 1cm), and all this has to be inside the new box as well. Please keep in mind that the knife itself has a weight of around 150g (but box should at least be able to carry 200g). The knife itself is around 12,1cm x 3cm x 1,5cm (folded).

- Please keep affordable manufacturing in mind.
- also, the entire packaging needs to be plastic free
- perceived value is of great importance! Think like designing a high end smartphone packaging
- the box will remain black with a retail sleeve. No prints, engravings or anything. Otherwise we'd have to order custom boxes for each different knife model we sell. Any info like braidings, model number, barcode etc. will go onto the retail sleeve.
- box type can be drawer style or whatever you find suitable for your idea

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Tablero Público de Clarificación

  • freestylepcm
    freestylepcm
    • 4 días atrás

    Sir, please check video #43

    • 4 días atrás
  • signx19
    signx19
    • 1 semana atrás

    Hello Contest Holder, let check more images which is done as requirement. https://drive.google.com/drive/folders/1awF3LhiLEvYDF31yc1fdrLGoF7oNrIIH?usp=sharing

    • 1 semana atrás
  • satyamid7
    satyamid7
    • 2 semanas atrás

    please give your feedback on #39.

    • 2 semanas atrás
  • SurendraRathor
    SurendraRathor
    • 2 semanas atrás

    Hi.. Working on it. But.......! I may need to change the size of the box a bit, as with inner box , proper support thickness etc. all 3 objects will not fit in the box, the way you have described! Hope this is ok! Please confirm. If you can hit the private chat box and discuss... will help me to describe it better. Thanks for reading :)

    • 2 semanas atrás
    1. MichaelHiring
      Organizador del concurso
      • 2 semanas atrás

      Hi Surendra, thank your for letting me know. Feel free to adapt your concept dimensions as you see fit

      • 2 semanas atrás
  • freestylepcm
    freestylepcm
    • 2 semanas atrás

    Hi Michael, I'm Carlos, I already uploaded my entry #29. Please check the link with the video. I await your comments.

    • 2 semanas atrás
  • freestylepcm
    freestylepcm
    • 2 semanas atrás

    Dear Michael, could you check the size of the knife, because it does not fit the proportion. It appears to be 12.1cm x 4cm x 1.5cm.

    • 2 semanas atrás
    1. MichaelHiring
      Organizador del concurso
      • 2 semanas atrás

      hi freestylepcm, the measures you mention should refer to the knife in folded state. Since the blade is I think about 8.7cm long open state would be about 20cm. Folded is correct as it will be packed in folded state

      • 2 semanas atrás
  • Sudeepsaha010
    Sudeepsaha010
    • 2 semanas atrás

    Please keep the project in update by giving rating & rejecting the entries.Thank You

    • 2 semanas atrás
  • satyamid7
    satyamid7
    • 2 semanas atrás

    really interesting project. will submit my entry soon.

    • 2 semanas atrás
    1. MichaelHiring
      Organizador del concurso
      • 2 semanas atrás

      Thank you Satyam, take your time

      • 2 semanas atrás
  • MichaelHiring
    Organizador del concurso
    • 2 semanas atrás

    IMPORTANT NOTE:

    hey guys, the first entries are coming in.

    Please make sure to read the instructions carefully, and please also take a look at the explanatory video I added.

    The challenge here is not only to resize the box, but especially to come up with a smart solution for the inside and how to arrange the items so that it is easy for the manufacturer to solve his problem, and of high perceived value to the customer.

    Also please remember that the box will basically be black so we can order a lot of them. All info goes to the retail sleeves.

    Thank you a lot,

    Michael

    • 2 semanas atrás
    1. wahdinbarjib
      wahdinbarjib
      • 2 semanas atrás

      Wait for my entry. I have got the solution. Thanks :)

      • 2 semanas atrás
  • MichaelHiring
    Organizador del concurso
    • 2 semanas atrás

    EDIT:

    - FYI: the font we use for our corporate ID is called "Cubellan"

    • 2 semanas atrás
  • MichaelHiring
    Organizador del concurso
    • 2 semanas atrás

    EDIT:

    added a video to explain the current packaging and related challenges:

    https://www.dropbox.com/s/1z0ug6i1z6bghmy/20200910_150455.mp4?dl=0

    • 2 semanas atrás
  • Sudeepsaha010
    Sudeepsaha010
    • 2 semanas atrás

    Well we are working..

    • 2 semanas atrás
    1. MichaelHiring
      Organizador del concurso
      • 2 semanas atrás

      thank you for participating, Sanjeev!

      • 2 semanas atrás
  • engrghufrantariq
    engrghufrantariq
    • 2 semanas atrás

    You want the design and color palette to remain the same? Or you want to entirely revise the packaging including the dimensions and the design?

    • 2 semanas atrás
    1. MichaelHiring
      Organizador del concurso
      • 2 semanas atrás

      Hi Ghufran, thank you for your question.

      Core Design/identity and color palette should remain the same. Feel free to approach this from a "facelift" perspective though if you like. So long as the basic CI is recognizable you're free to modernize as you see fit

      • 2 semanas atrás
  • MichaelHiring
    Organizador del concurso
    • 2 semanas atrás

    EDIT:

    - further project files like CI and current packaging files + logo added in a zip file.
    - expanded description to highlight the issues with our current packaging

    • 2 semanas atrás
  • Andreacarballo
    Andreacarballo
    • 2 semanas atrás

    Hello could you tell me , besides the size whats the other issues with the current box you already have? so I can try to solve it please , its important.

    • 2 semanas atrás
    1. MichaelHiring
      Organizador del concurso
      • 2 semanas atrás

      Hi Andrea, thank you for asking. I just updated the description based on your request, adding more detail regarding the issues our factory currently faces while including further files showing the current CI and packaging files.

      • 2 semanas atrás
  • Nawroj07
    Nawroj07
    • 2 semanas atrás

    Could you attach a png or ai file of the brand logo!

    • 2 semanas atrás
    1. MichaelHiring
      Organizador del concurso
      • 2 semanas atrás

      Thank you Nawroj for pointing this out. Logo file added as "BERGKVIST_black_transparent.png"

      • 2 semanas atrás

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