Packaging Design for Daily Supplement
- Estado: Pending
- Premio: $175
- Propuestas recibidas: 22
Resumen del concurso
We are starting a new business called Wellness Collection and have been formulating a new line of supplements. We have been working with a designer to create the packaging as it relates to die lines, FDA compliance, etc. However, we are not in love with the actual design/look/feel & need a design we love quickly!
Our needs are:
- Short term: to come up with a very high end design we love the look & feel of. We are not opposed to any specific elements, but we do want to stand out from the typical plants/flower and green looking packages. We want more of a sophisticated, high end design, but still to convey a feeling of health/wellness. Our colors are as outlined: (See 'Style Guide' attached and listed colors below)
- Long term: a designer who is familiar with packaging design, FDA requirements & can help us with the design of our future supplements. This is the first of 8 supplements we are rolling out in the next 2 months. We will need ongoing assistance in this area.
For total understanding, this product is:
- gender neutral
- nearly 100% daily recommended value of ALL essential vitamins, minerals (as well as antioxidants)
- very high end ingredients (absolutely no chemicals, fillers, unnatural ingredients)
- using trademarked, scientifically backed immunity booster ingredients that add major “clout” to its health claims.
The brand's accent colors will be used to differentiate products within the product line. This particular carton will use the 'wine' accent color (Pantone 511 C) to identify this product along with the brand's main colors (in Style Guide). This carton is 3.25 x 2.75 x 5 size in inches (see die line template attached).
Message Hierarchy (this is not layout instruction, is about how messages should pop to the eye first):
Product Name, Company Name, Content, Product type
Some brand designs that inspire us:
- Hush Hush ([login to view URL])
- Lumity ([login to view URL])
- Welleco Boosters Product Line ([login to view URL])
- Sakara ([login to view URL])
Our brand attributes:
- Our Clients: Influential, Wealthy and Health Conscious
- Our Voice: Motivational, Authentic and Expertise
- Our Look: Luxury, Modern Elegance, Minimalist
Brand Colors (see Style Guide):
- Main Brand Colors: Black #262626, Light Gray #D8D7D7 and White #FFFFFF
- Accent Brand Color for this product: Pantone 511 C/Hex #6F3258 (CMYK referenced in style guide)
- WC Brand Style Guide for Designers (direction on use of logo, colors, brand attributes, brand imagery, etc.)
- Die Lines for Box/ Carton
- PDF with product name, and front of package copy
- Logo (AI and PDF Formats)