Social media marketing is undoubtedly one of the most effective means of showcasing your products and boosting your business. Different social networking platforms with an unparalleled audience reach are a great opportunity for many brands.
Being successful in this field is strongly dependent on the content you share via different sites or applications. In other words, content managing is at the heart of every digital strategy. Of course, you need to be skillful enough to outperform your rivals in this new field.
In this article, we will introduce some of the key techniques any digital marketer must use to be able to gain attention.
Literacy in social media
Unfortunately, many people assume that they have deep knowledge of social media simply due to their ability to create accounts and post on different platforms. If you want to be a successful digital marketer, you should not consider social media just as entertainment. You should be a smart, hardworking person with a great educational background.
Content creation means generating relevant content for websites, blogs, or social media platforms to gain followers’ attention. You will need a lot of different skills during content generation every one of which can affect the customers’ decisions.
1. Visual content
Of course, texts are the least effective sort of content and, therefore, you need to use more creative ways to signal your message.
It is well-established that people will pay attention to attractive multi-media content better than boring texts. So, you need to take advantage of pictures, figures, flowcharts, videos, etc. to broadcast your brand's name.
Thus, try to create as much various visual content as you can. You should be creative enough on your content to be able to gain more and more followers. In other words, the quality of your content is much more important than the number of pictures and videos you post. Make sure that your content is different from mediocre visual content available on the internet.
2. Data analysis
Analyzing the results of your posts will provide you with the chance of recognizing the posts with higher quality. By this method, you can find trending relevant topics with the highest probability of being searched by people. It is well-known that sharing content on the sought-after subjects can guarantee the audience reach. So, you should pay attention to your social media analytics to be able to manage your content generation and subject selection efficiently.
3. Free content
There are numerous people, especially young generations, who are looking for online content about different subjects. Learning, educating, entertaining, or even content marketing might be their main goals. But the important matter for you in this trend is the opportunity to expand the domain of your activity.
Materials such as e-books, data reports, and online magazines are of great importance each of which can bring to you considerable numbers of followers. You can provide people with free relevant content and direct them to your social media accounts. However, it is obvious that this kind of content generation might be hard and also time-consuming. You should always create content that is both attractive and informative to be able to win your audience's trust.
4. Locality and friendship
Most of us usually love the city/country we are born in or belong to. You can take advantage of this trait to gain followers and boost your sales. If you appear on social media like a fan, a member of a family, or a citizen, people will trust in your content. You can, for instance, use any local, national, and international events to show your respect to the people's affairs.
Make sure that your followers see you as a friend and not a marketer who wants to sell a product to them. You should find the ways you can convey your message indirectly. Try to create videos without direct advertisement for your brand which can be more engaging than a branded clip. You can include favorite subjects of local people in your videos trying to build a strong relationship with your audience.
You cannot expect that only one social media platform can be enough for your digital marketing. Your message must be broadcasted on different social networking sites and applications. You should promote your content on Facebook, Instagram, Twitter, etc. as the top social media platforms among more than fifty social networks available. Your content must be distributed via as many ways as you can access and this process must be done simultaneously.
Bear in mind that every social media platform has its specific posting and engaging procedures. So, you can assign each one of them to a skilled marketer if you want to make sure about the results.
Be careful, you do not need to generate new content each time you want to post on any platform. In other words, you need to take advantage of a well-established phenomenon called “repetition”. You can rephrase the content you have already shared to repeat the message via different formats. The repetition of high-quality content will work better than creating a new one.
Engaging with your audience to get their feedback about your content is a must. You should try to get tons of comments, likes, and shares in the wake of every content you post. Then, you can optimize your content in terms of subjects, keywords, pictures, etc. according to the opinions of your followers. In this regard, please try to be a good listener when engaging with your customers. Do not avoid interacting with them on a personal level.
Although influencer marketing is one of the promotion/distribution ways, it is such important we prefer to bold it as a separate header. Without the shadow of a doubt, influencer marketing is one of the most effective methods of targeting audience and boost sales. People usually accept what influencers think or suggest, especially when the influencer is a celebrity. If you do not have a huge marketing budget, consider a partnership with common influencers with approximately 10,000-50,000 followers in your target niche. You should be careful because based on Social Tradia, many influencers on social media especially Instagram cannot keep their followers and want to sell their Instagram accounts.
Finally, it should be said that there are many other techniques to boost your business via social marketing in addition to what we mentioned in the above sentences. Everyday a new tool/app/site/etc. is emerging in this field that can change the trends. So, try to keep studying this matter as much as you can.