Search Engine Optimisation (SEO) can be split into two schools of thought – on-page and off. If you're adept at wrangling both of these concepts, digital doors will open up wide for you. Superior SEO shall make you enticing to the seeking eyes of search engines. Google will go ga-ga over you. Then the ranking of your business website will soar and you'll be showered in hits and smothered in views. On a global network of billions of pages, it's incredibly important stuff.

If you're out to earn more relevant traffic and rank higher with Google, then you really need to optimise your individual web pages with on-page SEO. The first step to optimising the traffic on your website begins with building blocks of any page, the HTML source code and the written content itself. On-page SEO considers how relevant your page content is compared to its intended purpose and its overall theme. Also analysed is how well the page as a singular entity fits into your entire website as a whole.

If you're looking to do on-page SEO right, there are three main areas that need to be focused on. The first two are straightforward and the later is a bit more complex and has terminology that's somewhat incompatible with arachnophobes. You need to have clearly defined: meta keywords, header tags, and  a website that is easy to crawl for search engine spiders. Some areas in which one might improve their on-page SEO are as follows:

Take care of the aforementioned and you'll be well on you r way to getting more hits and online recognition. That said, on-page SEO is only half the battle. There are other considerations at play here...

Once again, if you improve the position of a website in the search engine results page, you'll need to use a further set of techniques. Off-page SEO has to do with promotion methods for the purpose of ranking a website higher in the search results, though many people mistakenly assume that off-page SEO is purely rooted in link building and website design.

Optimizing for off-site ranking factors involves user perception of a site's authority, trustworthiness and relevance. It's another bloody popularity contest, in other words. Boosting your esteem is accomplished by having other reputable internet entities, be they pages, sites or *shudder * influencers, link to you or otherwise promote you. Getting vouched for will make Google take notice.

Think of it in brick-and-mortar business terms. Off-page SEO relies on human behavior, word-of-mouth referrals that tells Google that you have some high-quality goods in stock. And in order to get good vouches you'll need to consider the following:

The core of the backlink concept is that a site with many high value backlinks will be viewed as an entity with quality content.  A comparable site with fewer backlinks will rank worse than yours. Knowing this, SEO deals in three types of backlinks that are sorted into how they were earned: natural links, manually created links or self-created links.

As you can see SEO is indeed a complex beast. But with a firm grasp of both on and off-page techniques you'll stand a much better chance of singling yourself out. Alternatively, you might want to consider delving into the wealth of knowledge possessed by the individuals on Freelancer.com. Off-page SEO in particular can be difficult without having the right contacts. So you should definitely get in touch with folks who are already well established in the online space!